This year, Mystic Flowers proudly participated in Expo Flor Ecuador, the largest and most spectacular flower show in Ecuador and all of South America! Expo Flor Ecuador brings together producers of the finest, sustainable flowers and entrepreneurs who appreciate the unparalleled quality and unique beauty of Ecuadorian blossoms.
At Expo Flor Ecuador 2024, our stand embodied our brand commitment to innovation, artistry, and trendsetting in the floral world. Guided by a mission to showcase fresh and bold trends, our team created a display that drew admiration from all who passed by.
Conceptualizing the Stand: Finding Inspiration in Global Trends
The journey of conceptualizing this year’s stand began long before the event. Our design team keeps an eye on emerging global trends, and this year, they were inspired by the vibrant electric blues seen in the modern designs. This striking color became a foundation, contrasted by warm oranges, creating a look that was not only bold but resonant with Mystic’s distinct aesthetic.
Our display also embraced two key trends in floral design: floral landscapes and monochrome themes. These trends were realized in two iconic totems: creamy yellows and pink gradients, featuring Mystic’s prized Kings Cross & Candy X-pression roses. Showing off how impactful depth and color layering can be.
Visual Strategy: Making an Impact with Color and Texture
Our design emphasized striking contrasts and the power of textures to create a memorable experience. The electric blue, paired with bold orange accents, made an eye-catching yet cohesive display. The table runner added elegance, spotlighting Mystic’s premium flowers, including unique Dutch hydrangeas and gerberas. This thoughtful selection of blooms and textures gave the stand a dynamic presence that stood out among traditional displays.
Our furniture selection was the result of careful research and a curated approach to interior design, ensuring each piece reflected both style and comfort. We chose Andes Home’s SPIRO armchairs for their organic shapes and artisan craftsmanship, perfectly aligning with Mystic’s commitment to authenticity and quality. This blend of curated furniture and thoughtful floral arrangements created a cohesive, inviting feel, making the stand a cozy, visually engaging space where every detail contributed to the overall impact.
Andes Home’s philosophy embraces nature in every detail, woven into each hand-crafted piece. Our goal was for visitors to feel cozy and at home, complemented by touches of our signature blue for a warm, inviting space. Learn more about Andes Home here.
Innovative Floral Techniques: Pushing Creative Boundaries
Mystic’s design integrated the floral landscape technique, a new approach that layers massed flowers to create textured “landscapes” of blooms. Paired with the monochrome trend, this brought a modern, refined touch to the stand. Breaking from flat, single-level arrangements, our display used depth and layering to engage and excite visitors with a fresh look at floral design.
Public Response: An Unforgettable Experience
Visitors couldn’t resist stopping by to admire the vibrant colors, carefully crafted textures, and architectural structure. The cohesive blend of modern design and meticulous detail ensured Mystic’s stand was a true highlight.
This cohesive visual experience extended seamlessly to our merchandising and graphic materials, blending the stand’s lively color concept with Mystic’s iconic brand graphics for a memorable impression. Tote bags, scarves, and catalogs all reflected the same vibrant aesthetic, uniting modern design with Mystic’s signature look.
To top it off, we premiered our new video, Mystic: A Sustainable Business, highlighting our commitment to eco-conscious practices and adding another layer of depth to our display.
Mystic’s Tips for Florists: Creating Impactful Event Displays
- Experiment and practice setups ahead of time to refine your approach.
- Step back and view the display from different angles to ensure cohesive visual impact.
- Focus on the details, from colors to furniture, to maintain a unified theme.
Final Thoughts: A Reflection of Mystic’s Vision
With an eye for global trends and a commitment to innovation, Mystic Flowers delivered a stand that was both memorable and representative of the brand’s creative spirit. This year’s display at Expo Flor Ecuador was a true testament to Mystic’s dedication to pushing boundaries, leaving a lasting impression on everyone who visited.
